Prior to Apple’s iOS changes, we had stated the following in September of 2020 in a note to our research customers: Operate is successful through contextual ads rather than behavioral targeting, which has made the company resilient during Apple’s privacy changes. There are also analytics offered through DeltaDNA, which collects information on end-user engagement and behavior. The company derives 93% of 2021 revenue from these two platforms with a split of 64% Operate and 29% Create.Ĭreate Solutions is where games are built and Operate Solutions is how games are monetized through ads and in-app purchases. The Operate platform is used to grow and engage the user base and to also monetize content. The Create platform is used to create, edit and run 3D content. Unity offers its products under two platforms, Create Solutions and Operate Solutions. The company has especially found its stride on mobile. Part of Unity’s substantial presence is the free tools it offers game developers who earn less than $100,000 annually, and for the most part they capture any developer between the indie (small) stage and up to AAA studios although many of these studios prefer to use their own in-house game engine. There are 5 billion monthly app downloads. In the game development ecosystem, 72% of the top 1000 mobile games are made on Unity’s platform. It’s not exactly apples-to-apples with Facebook as Unity powers the games and is not a publisher like Facebook, yet it illustrates the scale the company is capable of.
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